Every minute around the world millions of SMS are sent. In today's dynamic and fast changing world, it is compulsory to reach customers anywhere and at any selected time. It was used mostly by the youngsters to stay in touch with their friends, to begin with. But in the last few years the SMS has been used in the business also. Smart companies followed SMS as a cheap and result oriented marketing tool as it delivers the requested messages to their clients and users. The major areas where SMS is used as a marketing tool are banks, drink firms, entertainment and real estates. This method has